![]() ![]() Your score is based on how many openings you can successfully navigate in a row. The Flow: Once you master the action, the frustration has just begun. The basic game action is to tap the screen, not “too hard and too fast,” according to Dong, to keep the Flappy Bird at the right level so it can pass through the openings between the sets of green pipes that act as the game's only obstacles (see image above.) This is actually quite hard to do, and most players fail repeatedly before they even make it through the first "gate."Ģ. Indisputably, however, the combination of simplicity and difficulty is a key to its success. The Tap: Flappy Bird is an example of what is known as an "endless tapper." Tadhg Kelly discusses in a separate TechCrunch post why it is dangerous for developers and game companies to extrapolate a pattern from this successful instance and flood the app stores with more games from this genre. In the number one ranking is the winged flagship of his fleet, a maddeningly simple and challenging game called Flappy Bird (you can play it online here or download it from the App Store for iOS or Google Play for Android.) Currently in second position on the App Store rankings is Dong's soccer game, Super Ball Juggling and in sixth position, his martial arts-themed splatter fest, Shuriken Block.ġ. His Gears game studio consists, up until now, of just him, and yet it now has three games in the Apple App Store's top 10 rankings-a first for an indie developer. ![]() The latest is from an independent developer in Hanoi, Vietnam named Nguyen Ha Dong. Then, every once and a while, a surprise comes out of nowhere. Lately it has seemed that only large companies like Rovio, Zynga and King have the resources to promote games to the top of the app stores and create the deep, behavioral engineering required to keep them there. ![]() The casual games market is fickle and has a punishingly long tail for developers. ![]()
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